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Market and Social Research Industry Survey 2015

April 4th, 2016
AMSRO and AMSRS have jointly conducted industry surveys over the past few years providing information on the size and nature of the market and social research industry in Australia. 

Our last industry survey (conducted 2014 and based on the 2013 calendar year) received a response rate of 20% and found (in summary): Turnover in Australia was estimated at $721 million (up from $707m in 2012); the strongest client sector was manufacturing (representing 32% of revenue dollars); Quantitative methods accounted for the majority of turnover at 79%; The majority of research design/type continued to be conducted with consumers and represented 65% of revenue dollars; Companies surveyed employed an estimated 2,673 people with 25% full-time, 75% part-time. Questions relating to flexible workplace conditions were included for the first time and found that employers overwhelmingly favoured flexibility with an impressive 89% of participants saying their company offered flexible working arrangements. The report also found that 31% of companies pay parental leave and among those who offer such leave, most provide it on full pay (59%).

This year we encourage all members to participate in the survey. With your support we can look forward to publishing a report that better serves the industry with greater insights, more robust findings and a stronger story to tell. All of which benefits the industry as a whole and your organisations. The results will be used by the Research Council of Australia (RICA) in its consultation with government along with media and public relations communications. The data also feeds into ESOMAR’s annual global study.

Due to changes in the industry and our Associations considering a merger, we have for the first time included a section for your comments about the industry and what factors impact expected markets. The section is optional however please take time to provide feedback. Your thoughts and recommendations are critical to our planning on behalf of the industry and its members.

We therefore encourage you to complete this short survey (based on the 2015 calendar year) via the following online link:


Please ensure only one member of the organisation completes this survey.

All members will receive a copy of the consolidated report of findings for their own use. We envisage the report will be completed by June 30, 2016.

The survey itself is anonymous. Please be assured that all data will be handled in complete confidence.

Please complete the survey by Friday 29 April 2016

Thank you for your participation and support of this important initiative. Should you require further information please don’t hesitate to contact Elissa Molloy, CEO, AMSRS on (02) 9566 3100 or email elissa.molloy@amsrs.com.au

Kind regards,

Liz Moore
President, AMSRS

Lee Naylor
President, AMSRO


Nominations Open for RICA Market and Social Research Industry Awards

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The Research Industry Council of Australia (RICA) is pleased to advise that nominations are now open for the 2016 RICA Market and Social Research Industry Awards and market and social research organisations are encouraged to nominate their teams and projects.

‚ÄúThe RICA Market and Social Research Awards provide a platform which recognises projects that demonstrate excellence in our industry and showcase the professionalism of Australian research and it‚Äôs high standards.¬† When done properly, good market and social research has a significant and positive impact on business, social policy planning and Australia‚Äôs future‚Ķ and that‚Äôs exactly what these industry awards celebrate‚ÄĚ.

Liz Moore, Director – Research, Insights and Analytics, TELSTRA / President AMSRS

In 2016 the RICA Market and Social Research Industry Awards feature 3 categories:

  • Research Effectiveness Awards (with 4 sub categories: Communications Strategy Effectiveness, Consumer Insight Award, Public Policy/Social Research Award, Technology and Innovation Effectiveness Award);
  • Employer of the Year Award; and
  • Young Researcher Award.

‚ÄúEach category will have a judging panel of experts including COO‚Äôs, marketing and research management, and advertising executives with experience in the sector evaluating the entries. Winning a RICA Market and Social Research Industry Award is not only an acknowledgement of professional success but demonstrates a long term commitment to better business outcomes‚ÄĚ.

Lee Naylor, Managing Director, The Leading Edge / President, AMSRO

Nominations are open until Thursday, 12 May 2016.  Award winners will be announced and presented at the awards ceremony session held during the AMSRS National Conference 2016 in Melbourne on 8-9 September 2016.

For more information on the RICA Market and Social Research Industry Awards, including the nomination form, visit: http://researcheffectiveness.com.au/ .

About the Awards

The RICA Market and Social Research Industry Awards are an initiative of the Research Industry Council of Australia (RICA). This commitment by the peak industry body reflects their focus on promoting the value of market and social research.  Since launching in 2006 the Awards program has become increasingly popular among AMSRS and AMSRO members and other research professionals, leading to the introduction of the Young Researcher Award (YRA) in 2012 and the Employer of the Year Award (EYA) in 2014.

About Research Industry Council of Australia (RICA)

The Research Industry Council of Australia is the authoritative voice for the market and social research industry in Australia. It is a joint venture of the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO).

Further Information:

To discuss your participation in the Research Effectiveness Awards or the Young Researcher Award, please contact:
Elissa Molloy
Phone: (+61 2) 9566 3100
Email: elissa.molloy@amsrs.com.au

To discuss your participation in the Employer of the Year Awards, please contact:
Sarah Campbell
Executive Director AMSRO
Phone: (+61 2) 8017 6717
Email: sarah@amsro.com.au

Media contact:
Olena Sydorenko
AMSRS Marketing and Member Engagement Manager
Phone: 02 9566 3100
Email: olena.sydorenko@amsrs.com.au

Research Effectiveness Awards winners announced

400 researchers from around the country gathered in Melbourne over the past two days to mark the most important event in the calendar of one of Australia’s most influential industries.

Good research leads to business and government decisions that enrich the lives of all Australians. It shapes government, informs social trends and dominates media headlines. The Research Industry Council of Australia’s Research Effectiveness Awards provide a platform from which to demonstrate the positive impact good research has on business and social policy planning and the important role that research professionals and companies play in modern Australian society.

Anne Redman, winner of the Public Policy/ Social Research Award said, ‚ÄúWe feel privileged to have worked on such a great project tackling the important issue of ear health in Aboriginal and Torres Strait Islander communities. In the end, the success boiled down to the willingness and generosity of research participants to share their stories, insights and hopes with us and the fact that the Department of Health and the research team ‚Äėlistened hard‚Äô to what the community had to say, and were able to translate this into insights that led to the development of an innovative and successful campaign‚ÄĚ.

There are six special categories in the Research Effectiveness Awards including: Communications Strategy Effectiveness, Innovation in Methodology, Public Policy / Social Research, Consumer Insight, Technology Effectiveness and Business to Business.

Winner of the Business to Business award, Sarah Wrigley said; ‚ÄúI am very proud to receive this award for the work we do with National Australia Bank. The NAB‚Äôs Quarterly Business Survey has been tracking business conditions and confidence for over 24 years and is regarded as a leading indicator of economic conditions in Australia. I‚Äôve managed this project for pretty much all of this time, and it‚Äôs an honour to receive this reward for the second year in a row as recognition of the importance of this piece of research‚ÄĚ.

Additionally the awards recognise one of the industry’s up and coming stars with a Young Researcher of Year award and for the very first time, an Employer of the Year Award that pays tribute to industry leaders who demonstrate a strong employer brand and a commitment to people management.

Mark Sundquist, Fiftyfive5 winner of the Best (Large) Employer of the Year Award said, ‚ÄúOur formula from day one has been pretty simple; build the best possible team, support them with a culture that energises and motivates, and deliver brilliant work. Four and a half years in and 42 people strong, the formula is clearly working and this award is testament to that. We have some great momentum in the business going into our next phase of growth and we want to thank all of the team for helping us get there‚ÄĚ.

A full list of winners in each category is provided below.





to Business



Australia Bank Quarterly Business Survey

Strategy Effectiveness



CAN” – Qualitative Research in Creative Development

Insight Award


& Partners Open Mind

Help Seeking… from Girly to Ballsy

in Methodology Award


Social Research Centre

introduction of dual-frame telephone surveys to Australia

Policy/ Social Research Award

Helen Price 
Nick Connelly

and Indigenous Research Centre Australia & 
Market Research Unit,
Department of Health

to community ‚Äď research and evaluation for the National Indigenous Ear
Health Campaign

Effectiveness Award



the Commuters: Redefining Large Scale Intercept Studies

Researcher of the Year



of the Year Award

Small Employer

Van Lieven


Large Employer (without a field force)

Sundquist, Darren Kemp & Karen Phillips


Large Employer (with a field force)



AMSRS/AMSRO Industry survey 2014 open

AMSRO and AMSRS  jointly conduct an industry survey each year providing information on the size and nature of the market and social research industry in Australia. This research enables the associations to:

  • establish the importance of the industry when we speak to government and regulatory bodies
  • provide information to members for their own use
  • carry out industry activates and strategies
  • provide data to international associations such as ESOMAR

All participants receive a copy of the consolidated report of findings for their own use.

The survey is currently in field until Friday 11th July 2014. ¬†If you did not receive a copy of the survey and would like to participate please contact contact Sarah Campbell, Executive Director, AMSRO via email ‚Äď sarah@amsro.com.au

ACMA Telephone Numbering

29 February 2012

ACMA Telephone Numbering – Future Directions Paper – RICA Submission

Calling regulations: Successful outcome for RICA

Media Release
December 2011

One of the first significant government relations activities undertaken by the Research Industry Council of Australia (RICA) has delivered a successful outcome for the industry.
A joint initiative of the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO), RICA is the new, single voice, external communications brand for the country’s market and social research industry.
Following RICA’s two written submissions and face-to-face meetings with various federal government stakeholders, the Australian Communications and Media Authority (ACMA) has introduced amendments to the standard that regulates how telephone surveys are conducted that will have only a minor impact on the industry.
In its submissions and representations, RICA made the case that the restrictions imposed by the Telemarketing and Research Calls Industry Standard should not be tightened and that research calls should be more clearly separated from telemarketing calls.
The Telemarketing and Research Calls Industry Standard was introduced in 2007. While the market research industry obtained an exemption from inclusion in the Do Not Call (DNC) Register, which was introduced at the same time, it was caught up in the associated regulations, which include restrictions on telephone survey calling times.
The review of the Telemarketing and Research Calls Industry Standard commenced in December 2010 when ACMA released a consultation paper.
The amendments that have resulted from the review accord with the RICA position, with only minor additional operational requirements (described below) and with significant drafting changes to better differentiate, and minimise the potential for confusion, between telemarketing and research calls, including:
  • Renaming the standard as the Telemarketing¬†and Research Calls Industry Standard 2007
  • Restructuring the provision of information requirements¬†in the standard so that research¬†calls have a separate section to non-research¬†(telemarketing and other) calls.
‚ÄėThere were more than 60 submissions to the¬†review and some argued for additional restrictions,‚Äô¬†explains AMSRS vice president Syzmon¬†Duniec. ‚ÄėSo there was a significant risk that the¬†review would result in an increased regulatory¬†burden and cost for research companies. There¬†was also the longer-term risk that lack of differentiation¬†between research and telemarketing¬†would lead to further regulation in future.
‚ÄėIf we had been bundled together with telemarketers¬†in the standard, there would have been a¬†heightened risk that we would have been caught¬†up in any push against intrusive telemarketing¬†calls, and automatically dragged in. Because there¬†is a serious risk there will be greater regulation of¬†telemarketing calls in future to address community¬†concerns, it‚Äôs important that we‚Äôve been able to¬†make clear the distinction between telemarketing¬†and market research.
‚ÄėIt‚Äôs a pleasing outcome for the industry, because¬†it demonstrates that ACMA understands¬†that research should be treated differently to¬†telemarketing because it has significantly greater¬†social value. All in all the amendments represent¬†a fairly modest set of requirements.‚Äô
The amendments to the standard that have operational implications include:
  • Reducing the response time from 30 days to¬†seven days for a researcher to provide a call¬†recipient (if requested by the call recipient) with¬†information relating to:
    • Where the researcher obtained the call¬†recipient‚Äôs telephone number;
    • The name of the person the call was intended for (if applicable); and
    • The name and contact details of any¬†organisation that provided the information¬†to the person calling (if applicable).
  • A new requirement for the researcher to make¬†reasonable efforts to ensure that the calling¬†line identification number displayed is suitable¬†for return telephone contact by a call recipient
  • A new requirement for survey calls involving¬†recorded or synthetic voices, whereby the¬†researcher must ensure that a mechanism to¬†enable the call recipient to request information¬†is provided during the call
  • Clarification that researchers are not prohibited¬†from making or attempting to make calls on¬†a state or territory public holiday (unless this¬†holiday falls on the same day as one of the¬†prohibited national holidays: New Year‚Äôs Day,¬†Australia Day, Good Friday, Easter Monday,¬†Anzac Day, Christmas Day and Boxing Day or¬†a holiday on a weekday in lieu of any of these).

AMSRS members who conduct telephone surveys are advised to examine the amendments in full to determine the specific impact on their operations and whether any changes are required to comply with the new regulations. They can be downloaded at www.comlaw.gov.au/Series/F2007L00815

Duniec says this outcome provides a good example of how RICA can work effectively for the industry.|

‚ÄėWe have established a template with regard¬†to how we can work effectively with AMSRO¬†through RICA. Our focus is now on access to the¬†Integrated Public Number Database (IPND) and¬†we are planning more face-to-face meetings with¬†key stakeholders in Canberra next year.

‚ÄėWe‚Äôve also had positive feedback from stakeholders¬†that presenting our case to government¬†with a single voice and recognisable brand is a¬†sensible approach. It was a bit confusing before¬†the introduction of RICA.‚Äô

Market and Social Research You Can Trust

Media release
Wednesday 9 November 2011

The Research Industry Council of Australia (RICA), joint council for the market & social research industry, today expressed concern about a number of recent media stories questioning the authenticity of market research. Continue reading »

AMSRS/AMSRO Industry survey 2011 launched

AMSRO and AMSRS jointly conducted an industry survey in 2010, providing information on the size and nature of the market and social research industry in Australia. Continue reading »

New Graduate Certificate in Survey and Market Research Methods commences

Media release
4 February 2011

Students have commenced academic studies today in the new Graduate Certificate in Survey and Market Research Methods, which is being delivered by the University of Wollongong (UOW) at its Sydney campus.

The course has been developed in conjunction with the Australian Market and Social Research Society (representing individual professionals) and the Association of Market and Social Research Organisations (representing market and social research companies). Continue reading »

RICA officially launches

Media release
2 February 2011

The new external communications brand for the market and social research industry in Australia, the Research Industry Council of Australia (RICA), officially launches this month.

RICA will enable the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO) to speak as one voice to the general public, government and media about important issues that impact on the profession and industry. Continue reading »

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