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Research Effectiveness Awards winners announced

400 researchers from around the country gathered in Melbourne over the past two days to mark the most important event in the calendar of one of Australia’s most influential industries.

Good research leads to business and government decisions that enrich the lives of all Australians. It shapes government, informs social trends and dominates media headlines. The Research Industry Council of Australia’s Research Effectiveness Awards provide a platform from which to demonstrate the positive impact good research has on business and social policy planning and the important role that research professionals and companies play in modern Australian society.

Anne Redman, winner of the Public Policy/ Social Research Award said, ‚ÄúWe feel privileged to have worked on such a great project tackling the important issue of ear health in Aboriginal and Torres Strait Islander communities. In the end, the success boiled down to the willingness and generosity of research participants to share their stories, insights and hopes with us and the fact that the Department of Health and the research team ‚Äėlistened hard‚Äô to what the community had to say, and were able to translate this into insights that led to the development of an innovative and successful campaign‚ÄĚ.

There are six special categories in the Research Effectiveness Awards including: Communications Strategy Effectiveness, Innovation in Methodology, Public Policy / Social Research, Consumer Insight, Technology Effectiveness and Business to Business.

Winner of the Business to Business award, Sarah Wrigley said; ‚ÄúI am very proud to receive this award for the work we do with National Australia Bank. The NAB‚Äôs Quarterly Business Survey has been tracking business conditions and confidence for over 24 years and is regarded as a leading indicator of economic conditions in Australia. I‚Äôve managed this project for pretty much all of this time, and it‚Äôs an honour to receive this reward for the second year in a row as recognition of the importance of this piece of research‚ÄĚ.

Additionally the awards recognise one of the industry’s up and coming stars with a Young Researcher of Year award and for the very first time, an Employer of the Year Award that pays tribute to industry leaders who demonstrate a strong employer brand and a commitment to people management.

Mark Sundquist, Fiftyfive5 winner of the Best (Large) Employer of the Year Award said, ‚ÄúOur formula from day one has been pretty simple; build the best possible team, support them with a culture that energises and motivates, and deliver brilliant work. Four and a half years in and 42 people strong, the formula is clearly working and this award is testament to that. We have some great momentum in the business going into our next phase of growth and we want to thank all of the team for helping us get there‚ÄĚ.

A full list of winners in each category is provided below.

Category

Name

Company

Entry
Title

Business
to Business

Sarah
Wrigley

Gundabluey
Research

National
Australia Bank Quarterly Business Survey

Communications
Strategy Effectiveness

Jem
Wallis

Vivid

“CommBank
CAN” – Qualitative Research in Creative Development

Consumer
Insight Award

Vicki
Arbes

Hall
& Partners Open Mind

Reframing
Help Seeking… from Girly to Ballsy

Innovation
in Methodology Award

Darren
Pennay

The
Social Research Centre

The
introduction of dual-frame telephone surveys to Australia

Public
Policy/ Social Research Award

Anne
Redman
Helen Price 
Nick Connelly

Cultural
and Indigenous Research Centre Australia & 
Market Research Unit,
Department of Health

Listening
to community ‚Äď research and evaluation for the National Indigenous Ear
Health Campaign

Technology
Effectiveness Award

Jason
Whatley

Sweeney
Research

Capturing
the Commuters: Redefining Large Scale Intercept Studies

Young
Researcher of the Year

Selma
Mehmedovic

Brand
Hook

Employer
of the Year Award

Best
Small Employer

Erica
Van Lieven

Direction
First

Best
Large Employer (without a field force)

Mark
Sundquist, Darren Kemp & Karen Phillips

Fiftyfive5

Best
Large Employer (with a field force)

Szymon
Duniec

ORIMA
Research

Calling regulations: Successful outcome for RICA

Media Release
December 2011

One of the first significant government relations activities undertaken by the Research Industry Council of Australia (RICA) has delivered a successful outcome for the industry.
A joint initiative of the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO), RICA is the new, single voice, external communications brand for the country’s market and social research industry.
Following RICA’s two written submissions and face-to-face meetings with various federal government stakeholders, the Australian Communications and Media Authority (ACMA) has introduced amendments to the standard that regulates how telephone surveys are conducted that will have only a minor impact on the industry.
In its submissions and representations, RICA made the case that the restrictions imposed by the Telemarketing and Research Calls Industry Standard should not be tightened and that research calls should be more clearly separated from telemarketing calls.
The Telemarketing and Research Calls Industry Standard was introduced in 2007. While the market research industry obtained an exemption from inclusion in the Do Not Call (DNC) Register, which was introduced at the same time, it was caught up in the associated regulations, which include restrictions on telephone survey calling times.
The review of the Telemarketing and Research Calls Industry Standard commenced in December 2010 when ACMA released a consultation paper.
The amendments that have resulted from the review accord with the RICA position, with only minor additional operational requirements (described below) and with significant drafting changes to better differentiate, and minimise the potential for confusion, between telemarketing and research calls, including:
  • Renaming the standard as the Telemarketing¬†and Research Calls Industry Standard 2007
  • Restructuring the provision of information requirements¬†in the standard so that research¬†calls have a separate section to non-research¬†(telemarketing and other) calls.
‚ÄėThere were more than 60 submissions to the¬†review and some argued for additional restrictions,‚Äô¬†explains AMSRS vice president Syzmon¬†Duniec. ‚ÄėSo there was a significant risk that the¬†review would result in an increased regulatory¬†burden and cost for research companies. There¬†was also the longer-term risk that lack of differentiation¬†between research and telemarketing¬†would lead to further regulation in future.
‚ÄėIf we had been bundled together with telemarketers¬†in the standard, there would have been a¬†heightened risk that we would have been caught¬†up in any push against intrusive telemarketing¬†calls, and automatically dragged in. Because there¬†is a serious risk there will be greater regulation of¬†telemarketing calls in future to address community¬†concerns, it‚Äôs important that we‚Äôve been able to¬†make clear the distinction between telemarketing¬†and market research.
‚ÄėIt‚Äôs a pleasing outcome for the industry, because¬†it demonstrates that ACMA understands¬†that research should be treated differently to¬†telemarketing because it has significantly greater¬†social value. All in all the amendments represent¬†a fairly modest set of requirements.‚Äô
The amendments to the standard that have operational implications include:
  • Reducing the response time from 30 days to¬†seven days for a researcher to provide a call¬†recipient (if requested by the call recipient) with¬†information relating to:
    • Where the researcher obtained the call¬†recipient‚Äôs telephone number;
    • The name of the person the call was intended for (if applicable); and
    • The name and contact details of any¬†organisation that provided the information¬†to the person calling (if applicable).
  • A new requirement for the researcher to make¬†reasonable efforts to ensure that the calling¬†line identification number displayed is suitable¬†for return telephone contact by a call recipient
  • A new requirement for survey calls involving¬†recorded or synthetic voices, whereby the¬†researcher must ensure that a mechanism to¬†enable the call recipient to request information¬†is provided during the call
  • Clarification that researchers are not prohibited¬†from making or attempting to make calls on¬†a state or territory public holiday (unless this¬†holiday falls on the same day as one of the¬†prohibited national holidays: New Year‚Äôs Day,¬†Australia Day, Good Friday, Easter Monday,¬†Anzac Day, Christmas Day and Boxing Day or¬†a holiday on a weekday in lieu of any of these).

AMSRS members who conduct telephone surveys are advised to examine the amendments in full to determine the specific impact on their operations and whether any changes are required to comply with the new regulations. They can be downloaded at www.comlaw.gov.au/Series/F2007L00815

Duniec says this outcome provides a good example of how RICA can work effectively for the industry.|

‚ÄėWe have established a template with regard¬†to how we can work effectively with AMSRO¬†through RICA. Our focus is now on access to the¬†Integrated Public Number Database (IPND) and¬†we are planning more face-to-face meetings with¬†key stakeholders in Canberra next year.

‚ÄėWe‚Äôve also had positive feedback from stakeholders¬†that presenting our case to government¬†with a single voice and recognisable brand is a¬†sensible approach. It was a bit confusing before¬†the introduction of RICA.‚Äô

Market and Social Research You Can Trust

Media release
Wednesday 9 November 2011

The Research Industry Council of Australia (RICA), joint council for the market & social research industry, today expressed concern about a number of recent media stories questioning the authenticity of market research. Continue reading »

New Graduate Certificate in Survey and Market Research Methods commences

Media release
4 February 2011

Students have commenced academic studies today in the new Graduate Certificate in Survey and Market Research Methods, which is being delivered by the University of Wollongong (UOW) at its Sydney campus.

The course has been developed in conjunction with the Australian Market and Social Research Society (representing individual professionals) and the Association of Market and Social Research Organisations (representing market and social research companies). Continue reading »


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