How to get involved as a buyer and/or user of research services

When you are buying research make sure that the respondent is being looked after properly. Ask yourself if you would want to be treated the way they will be.

You can be assured that respondents, who are the market and social research industry’s most valuable resource as well as being your customers, will be looked after properly if you commission companies that are members of AMSRO or have at least one members of staff who is a members of AMSRS. This is because AMSRO companies have guaranteed minimum standards for quality assurance and the handling of respondent data, and they adhere to additional guidelines relating to best practice.

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