29 February 2012
- Renaming the standard as the Telemarketing¬†and Research Calls Industry Standard 2007
- Restructuring the provision of information requirements¬†in the standard so that research¬†calls have a separate section to non-research¬†(telemarketing and other) calls.
- Reducing the response time from 30 days to¬†seven days for a researcher to provide a call¬†recipient (if requested by the call recipient) with¬†information relating to:
- Where the researcher obtained the call¬†recipient‚Äôs telephone number;
- The name of the person the call was intended for (if applicable); and
- The name and contact details of any¬†organisation that provided the information¬†to the person calling (if applicable).
- A new requirement for the researcher to make¬†reasonable efforts to ensure that the calling¬†line identification number displayed is suitable¬†for return telephone contact by a call recipient
- A new requirement for survey calls involving¬†recorded or synthetic voices, whereby the¬†researcher must ensure that a mechanism to¬†enable the call recipient to request information¬†is provided during the call
- Clarification that researchers are not prohibited¬†from making or attempting to make calls on¬†a state or territory public holiday (unless this¬†holiday falls on the same day as one of the¬†prohibited national holidays: New Year‚Äôs Day,¬†Australia Day, Good Friday, Easter Monday,¬†Anzac Day, Christmas Day and Boxing Day or¬†a holiday on a weekday in lieu of any of these).
AMSRS members who conduct telephone¬†surveys are advised to examine the amendments¬†in full to determine the specific impact on their¬†operations and whether any changes are required¬†to comply with the new regulations. They can¬†be downloaded at www.comlaw.gov.au/Series/F2007L00815
Duniec says this outcome provides a good¬†example of how RICA can work effectively for the¬†industry.|
‚ÄėWe have established a template with regard¬†to how we can work effectively with AMSRO¬†through RICA. Our focus is now on access to the¬†Integrated Public Number Database (IPND) and¬†we are planning more face-to-face meetings with¬†key stakeholders in Canberra next year.
‚ÄėWe‚Äôve also had positive feedback from stakeholders¬†that presenting our case to government¬†with a single voice and recognisable brand is a¬†sensible approach. It was a bit confusing before¬†the introduction of RICA.‚Äô
Wednesday 9 November 2011
The Research Industry Council of Australia (RICA), joint council for the market & social research industry, today expressed concern about a number of recent media stories questioning the authenticity of market research. Continue reading »
AMSRO and AMSRS jointly conducted an industry survey in 2010, providing information on the size and nature of the market and social research industry in Australia. Continue reading »
4 February 2011
Students have commenced academic studies today in the new Graduate Certificate in Survey and Market Research Methods, which is being delivered by the University of Wollongong (UOW) at its Sydney campus.
The course has been developed in conjunction with the Australian Market and Social Research Society (representing individual professionals) and the Association of Market and Social Research Organisations (representing market and social research companies). Continue reading »
2 February 2011
The new external communications brand for the market and social research industry in Australia, the Research Industry Council of Australia (RICA), officially launches this month.
RICA will enable the Australian Market and Social Research Society (AMSRS) and the Association of Market and Social Research Organisations (AMSRO) to speak as one voice to the general public, government and media about important issues that impact on the profession and industry. Continue reading »