REA2012
The 2012 RICA Research Effectiveness Awards were held in 2012 the awards night was Thursday 24 May 2012
Click here to view the winners and short-listed entrants to the awards.
REA2012 Video From RICA Council
A message from the RICA council that was played at the awards night:
Background:
The market and social research industry Research Effectiveness Awards recognise excellence in research that makes a difference to business and social policy planning performance. They provide a platform from which to demonstrate the importance of research as an integral part of successful business and social policy planning.
The Awards provide a unique opportunity to bring to light projects which demonstrate excellence and effectiveness via:
- Actionability of results
- The capacity to predict financial outcomes or social impact
- A strong agency/client partnership
The Research Effectiveness Awards are supported by AMSRS and AMSRO. This commitment by both peak industry bodies reflects their focus on promotion of the value of market and social research.
The Awards are held bi-annually, with the last Awards night held on 20 May 2010 and the next Award event scheduled for May 2012.
Eligibility:
The Awards are open to all market and social research organisations. Winning a Research Effectiveness Award is not only an acknowledgement of professional success, it is a demonstration of a long term commitment to better business outcomes. Few things can be better for employee morale, investors and, most important of all, the bottom line.
Client-side research managers will gain an enhanced profile and some meaty performance measures for Insight Directors, marketers, and for the Board. Government agencies and NGOs have their own Award category, measuring effectiveness in terms of social return on investment.
Award Categories
- Business to Business Award
- Communications Strategy Effectiveness Award
- Consumer Insight Award
- Innovation in Methodology Award
- Public Policy/ Social Research Award
- Technology Effectiveness Award
REA2010
The 2010 AMSRS/AMSRO Research Effectiveness Awards were held in 2010.
Click here to view the winners.